A slight edge to improve your website’s contact page and calendar

This morning I got a note from Keith Lee at American Retail Supply in Seattle regarding our contact page discussion about Scouting.org from earlier this week. He mentioned that his site’s contact page includes directions to his retail locations.

That’s a simple idea that can save you and your clients a lot of time.

Let me put the cherry on top: Add a Google map showing where your business is located. Give them a page that can be printed that includes both – without all the other baggage your site has.

If you have a calendar of events on your site, speaking engagements, or what not – add clickable iCal links for them.

Those links will allow your customers to click them and automatically add them to your phone’s calendar, your Outlook or whatever calendar tool you use.