CPSIA 1 year stay granted: Proof of the might of social media for marketing

The letter to the Commission is here and the press release is here.

Good news. Buys some time to get the darned thing right.

Thank Kathleen Fasanella for getting it started, but also thank social media

I’d be lying if I didn’t tell you that the power of social media is what made this happen.

Not directly, but as a viral means of getting the word out and getting a grass roots effort on fire.

Via Twitter and blogs, a fairly small group of advocates found the people and motivated them to call, fax, email and write to Congress and the CPSIA.

Now, if this is proof enough for you, maybe you can find a way to use it as a marketing tool.

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