Another way to talk to your community

OK, I’m still not over the small number of folks using the news in your marketing like 7-11 does, so here’s another way for you to talk to your community of clients if that type of thing doesn’t feel right.

You can create your company’s own custom browser toolbar for your clientele at http://www.conduit.com.

While I know there are umpteen zillion toolbars for your browser out there, the ones that get used are the ones that truly provide value.

What a surprise, right?

It’s a big deal for most computer users to give up half an inch or more of their Internet Explorer or Firefox  screen real estate to yet another toolbar, so you’d better make it worthwhile if you create one for your users.

What can you include on your toolbar that is so important or so valuable to your clientele that they’d give up an inch of their screen for it?

If that doesn’t give you some motivation to communicate value, I’m not sure what would:)

I’m still investigating how to merge this tool into the mix of tools I use to communicate with clients and prospects, but I thought you’d want to know about it as soon as possible.

I’d love to hear your ideas about how this tool (or ones like it) have improved (or could improve) the business relationships you have.