If you subscribe to my email newsletter, you know that I close most of the emails with “Do at least one thing today to get, or keep, a client.”
It’s as simple as it sounds…but do you do it?
Even if you can only spare 15 minutes, spend it every day doing something that attracts new clients or helps you keep the ones you have.
Here are a few ideas that can be accomplished in only a few minutes.
- Write a blog post
- Add another 200 words to your upcoming book
- Review recent contact logs for ideas, potential problems or training needs.
- Record a podcast
- Design a new loyalty program or fix something about the one you have.
- Ask someone who has never seen your website to let you watch while they try to use your website.
- Ask one of your customers what they most value about what your company does.
- Call a prospect who didn’t buy and ask them what turned them off to your company. Write them a thank you note (NOT AN EMAIL) afterward.
- Follow up the “what turned you off” call with a “here’s what we did to fix that” postcard (postcards get seen)
- Take the answer from the prior question and compare it to yours. Take action on your conclusion.
- Create a new product or service
- Write a thank you note to a new (or existing) customer.
- Tweet about your favorite new product, customer, employee, industry discovery
- Modify an existing product or service to make it easier to use.
- Pick one thing off your customers’ pet peeve list and fix it.
- Call one customer and talk to them about their experiences with your products, company, staff.
- Call one customer and ask them what your company could do that would most impact their use of your products/services.
- Call one customer and ask them what keeps them up at night, future-wise.
- Call one customer and ask them what keeps them up at night, problem-wise.
- Call one customer and talk to them about their next-big-thing.
- Spend 15 minutes thinking about your next-big-thing (and take notes). Do so in a way and place that there is no way you can be interrupted during this effort.
- Ask one staff member what you could do to help them be more productive.
- Ask one staff member what they would fix first.
- Ask one staff member about their vision for the company and its customers.
- Ask your staff which meeting or other regular activity they find a complete waste of time – and what they would do instead.
- Review your contact logs (or ask the staffer who is the first point of contact) to find out what’s on the mind of your customers these days.
- Make a video showing off one of your product features that more people should use.
Those are just a few ideas. What would you add?
That’s Justin’s tongue-in-cheek comment on what he wanted to happen after unsubscribing from a vendor’s email list today – only to find out it would take 10 days for the unsubscribe to occur. Sarcasm aside, that’s a personal touch not unlike the list above refers to…