Do you make their eyes shine?

Today’s guest post comes from TED, where musician/educator Benjamin Zander talks about music, passion and how he can tell if someone has a passion for what they do – as well as what kind of impact (if any) his playing has on his audience.

Are you producing that kind of impact on your clientele?

How many people left this hall and told a friend about the amazing experience they just had?

How many people do the same when your business gets done serving their needs?