Some of you are probably aware that I have a persnickety thing about customer service.
In today’s guest post, the folks at 37 Signals have taken a very realistic example and turned it into a great teaching opportunity: How to help someone even if the answer might not be what they wanted, vs. responding/reacting to a question with the lower common denominator of factual company policy.
Isn’t a transformation from “just another danged phone call” to a “hey, we got a new customer” *exactly* what you’re looking for?
Take it in. Inhale it and infect your customer service folks with this kind of attitude.