Do your customers’ eyes light up when you deliver your products and services?

Why not? If you know more than the customer about your product, isn’t your obligation to expose them to the newest, coolest, greatest stuff in your line of work?

Photographer Ron Rovtar thinks so, and I certainly agree. His guest post is over at photography business blog Blackstar Rising.

Ron talks about not only giving your customers what they want, but exceeding their expectations by giving them things they didn’t even know they wanted.

I know you’ve seen your customers’ eyes light up from time to time. Find ways to do it more often and they’ll talk about your business even more than they do now.