Do you encourage your fans?

Linkin Park clearly understands their fans.

Some bands (or their “record” companies) would complain to YouTube or Flickr if a fan posted concert footage or photos. They’d ask to have them removed.

Not these guys. They post links on their official site that point to Flickr and YouTube videos taken by fans.

But it doesn’t end there.

From the LinkinPark website: “Each ticket purchased for the 2011 North American tour comes with an audio download of that night’s show.”

What are you doing to encourage your fans to become even more devoted?

2 thoughts on “Do you encourage your fans?”

  1. The Grateful Dead encouraged their fans and were rewarded. The suits behind corporate music today instead treat their fans as criminals. Idiotic.

    Lego Mindstorms had a similar choice and decided to treat their customers well. http://management.curiouscatblog.net/2007/01/25/innovative-marketing-podcast/

    Study after study has shown that the authors/musicians… benefit by making their material available to the public easily. Even doing so for free. That leads to more sales in the long run.

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