As I drive around the area, I see lots of businesses who are trying to reap the potential rewards of local marketing on Facebook.
One sign: they have “Facebook us” or “Find us on Facebook” or similar on their roadside signs.
The idea is for you to click the “Like” button or become a fan of their business on Facebook, which will appear in your Facebook feed.
Because it appears in your Facebook feed, friends will see it as well and presumably some of them will check it out.
And that’s where it ends for many businesses. One time.
The smart ones talk with their fans/clients regularly via Facebook, even if they have a blog or other web presence.
People made the effort to friend, like or become a fan on Facebook.
What are you doing on Facebook to keep them paying attention?
What are you doing to stand out amid the ever-present flood of game-related posts, surveys and other stuff on Facebook (note: you can hide that stuff without hiding the friend by clicking on the X at the right side of items of the type you don’t want to see – something you may want to share with your friends).
Does your restaurant have a Facebook fan special? A night where fans of the restaurant all get together IN PERSON (how’s that for frightening?)
Do you communicate daily or weekly with your fans to let them know what you’re up to? I don’t mean unnecessarily, but in cases where it makes sense.
Morning Glory Coffee and Tea in West Yellowstone, Montana does a great job of this and should give you some ideas, even if you don’t run a restaurant.
What are people unaware of about your business? What knowledge would you like new (or existing) customers to know / have immediate access to?
What would they ask you in casual conversation about your business? What reason would people have to continue to visit your Facebook fan page?
Do some thinking about it – and act on it.