If you don’t provide value, little else matters.

3 times
Creative Commons License photo credit: rick

What if you threw a party and no one came?

Perhaps more accurately, what if you threw a party and 500,000+ people showed up – and then left within moments of arriving?

Fake Steve Jobs knows how that feels, or something like it. In his case, 500,000+ people came to his website and spent $1039 between them.

In a month. A little disheartening, wouldn’t you think?

To his credit, when he heard that Steve had health problems, he decided to stop blogging as Fake Steve Jobs.

The timing apparently couldn’t have been better, at least for Fake Steve. He hung up his keyboard earlier this week, lamenting that people  just can’t make any money by blogging. 

His blog poked fun at plenty of things and had a good time – but it was missing one important thing for a blog intended to replace his day job.

Value. 

And that’s the reason why he couldn’t make a good income from it. Blogging isn’t a spectator sport. It isn’t something to do just so you can occasionally vent. 

Blogging for small business owners is about providing value to your prospects and your clientele. It doesn’t necessarily relate directly to the bottom line in one step. There are plenty of reasons to bring people to your blog and provide value to them. 

What happens next is kinda important.

Fake Steve Jobs doesn’t appear to understand that, or at least, started something without really planning it with a mind for turning it into a substantial income stream.  That’s ok.

The world needs humor, parody and so forth these days – or any days for that matter. Whether people willing to pay for it or not is another story – and that should be part of a blogging strategy from the gitgo. 

Still, if you plan to use your blog as a way to promote your business, or simply as an income stream, don’t ever let yourself forget to provide value for your readers. 

The real Steve Jobs gets that. So should you.

2 thoughts on “If you don’t provide value, little else matters.”

  1. I agree providing value is what matters. I am not as convinced humor and fun don’t provide value. Even after you provide value, if you want to earn income from users your efforts you need to be able to monetize the value provided. Some things are easier to monetize than others. I think a problem with many popular blogs is successfully monetizing the value they provide.

    I think it is important to realize the problem you are trying to solve. If the problem is you are not providing value that requires very different action than if you are not able to monetize the value you are providing.

    Curious Cat Management Improvement Blogs last blog post..Helping Employees Improve

    1. I couldnt agree more. If your goal is monetization, choose your product carefully. And products can be many things, not necessarily the traditional definition.

Comments are closed.