How to make it easy for customers to fall in love


Creative Commons License photo credit: MahPadilha

Back in March, I wrote about a lamp shopping experience I had in a local store.

Today, this story in VentureBeat (reminds me of TigerBeat…) and Forbes caught my eye.

It’s about the preferred angle of the MacBook screen on store displays in the Apple Store.

The lamp and the MacBook stories… are about the same topic. Love.

I’ll ask again… Are you paying attention to the things that make it easy for people to fall in love with what you sell?