@GaryVee: Don’t be average, Average Joe

Normally, I hold guest posts till the weekend, but folks, that wouldn’t be fair to you. This video is a gift that keeps on giving and you need to see it now. Enjoy.

Whether you run a specialty retailer in Billings, a publishing company in Winnipeg, an e-commerce store in Colorado Springs, a niche business services operation in San Francisco, or something else entirely, you simply have to absorb this.

(video has been removed from the net – sorry. If I find it, I will repost the link here)

There are numerous instructive moments there for everyone and they should be drop dead obvious. It might take more than one listen, but do it.

Average Joe

If you read the comments, you’ll see someone ask “What’s in this for the average Joe?”

Beyond @gapingvoid’s “Don’t be average” comment, if you can’t easily take away a dozen lessons from this video, you really need to decompress and watch it again and again until they sink in.

Gary’s one suggestion to anyone who would challenge him in the wine market: “Be better”, suggesting that if he saw Gary Vaynerchuk in his market, he’d go after him big time.

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