Happy New Year in November?
I don’t mean the Chinese New Year, the Jewish New Year or the new Federal fiscal year. I’m talking about the regular old New Year that happens on January first.
Are you ready for 2010? Or will you start getting ready for it on January second like a lot of businesses do?
I know some that simply don’t do much of *anything* in December. Their business is open, but strategically, it may as well be closed till 2010.
If your business is struggling, I suggest you reconsider that strategy. In fact, I think you’re nuts to wait 6 more weeks to start your business’ new year.
Why? Sorry, I thought you were serious about your business.
From all I’m hearing on the street, some businesses are having a pretty good year (really!), but others are struggling a little and some are struggling mightily.
It’s pretty much like any other time except that the definitions of “struggling a little” and “struggling mightily” have changed substantially for a lot of folks.
So in order to help you have a Happy New Year, I want you to start your own stimulus plan by start the New Year today in your business.
Do it right now.
Did I just outlaw December? Nah.
BUTâ?¦You have about six weeks until January first. I suggest you put them to very good, very strategic use.
With the exception of retailers and a few others, right about now it’s very common for lots of businesses to start mentally winding down for the year.
I understand that the temptation to join them is strong. I also understand that for many, your business is sucking wind. If that’s the situation at your place, you just can’t wait six weeks to get serious again.
I don’t mean that you should skip all the family stuff you do for the holidays and work late on Christmas Eve. However, I do suggest that you get very strategic, very focused about how you use the valuable time left in the year rather than coasting through it like most everybody else.
Rather than not hiring, interviewing, or starting new projects because it’s the holiday season, I suggest you do just the opposite: Start / continue the process today.
Whatever it is, do it TODAY.
Get up an hour earlier on Thanksgiving (if you’re not in the US, get up early anyhow). Get up an hour earlier on Black Friday. Keep that up for the rest of the year. If nothing else, your area’s coffee business will improve (yes, that was a joke).
For every hour of work, ask yourself: “Is this getting me closer to where I need to be, or is it just busy work that I can delegate or not do at all?”
If you have new projects planned for 2010, think of the project as a fully loaded semi-truck (80,000 pounds of in-your-market coolness) and use the next six weeks as the acceleration lane to get that semi up to highway speeds, business-wise.
Finally, be ruthless with yourself and your time. Focus like your next meal is on the line cuz it might be.
Remember Jim Rohn‘s comeuppance? (see below)
He couldn’t even afford to buy a box of Girl Scout cookies from the cute little Girl Scout at his door. A grown man with kids, working at an executive position.
That’ll focus you in a hurry. Are you that focused?