The primary message / goal / mission of this blog is that you and your business need to create a more personal connection with your clients.
To that end, someone asked me this morning about the website work that I do. We talked briefly about the technology (because that someone was a technical person) but the really important thing to talk about is the conversation you want the site to have with the people who visit it.
To your existing clients and those who already trust you, your site can be a channel to elicit conversation, to keep folks up to date on what’s new in your business and how you can help them.
But…you have to get them from “Hi, nice to meet you” before that conversation makes sense. Otherwise, it can feel like spam or an unwanted telemarketing call.
Nice to meet you
To everyone that you’ve never met or who hasn’t yet got a reason to trust you, your website is an introduction. It’s a way to expose to them what you do, what you think, what you have in common, perhaps personally and professionally but more importantly mindset-wise.
How would you want a client, friend or partner to introduce you to a prospective new client or business partner?
How would you want to be introduced to someone who has needs that are a *perfect* fit with your best skills and deepest expertise?
How would you want to be introduced to someone who already has the trust of 614 people who would greatly benefit from what you do?
What conversation about you would motivate the perfect prospective client feel the need to contact you immediately?
Is your website doing these things?