Here I am, sitting in the Hastings book store coffee shop in Helena, waiting for my son’s trombone performance with the All Montana Jazz Band.
The coffee shop has no wireless.
The clueless retailer looks at wireless as an expense. The smart ones look at it as one more reason for their customers to enter their store. People are habitual creatures. They get used to going to store A, regardless of the reason, and before long, store A is all they go to until store A finds a way to tick them off. Then the process starts all over again.
Back to Hastings…it’s mid-afternoon on a weekday before school lets out. Prime stay-at-home mom time, yet they cant even manage to keep someone at the counter. Management has them running all over the store, doing other tasks. Customers come into the coffee area, stand around for a bit, start feeling stupid, then get annoyed, then they finally make them ramble around the store until the find someone who looks like a “coffee dude”. OR THEY LEAVE.
Roughly 1000 square feet of store space, dedicated to this coffee bar and they cant even have the foresight to staff it and make it “sticky” by offering wireless (just one example of what they could do).