How to tick off a big group of customers

Homeschoolers do what they do for a number of reasons.

Some dont like the local schools. Some homeschool so they can include religious teachings in the curriculum, or to avoid stuff in the public school curriculum that contradicts their faith.

Some do so because their child has something going on that might not help them succeed in public school. Some do so simply because they can – who wouldnt want to spend an extra several years with your kid, all day long, if you could?

Today’s guest post is from Ian over at Musings from a Catholic Bookstore, where he talks about the business lessons that the folks over at Subway missed while implementing their misguided campaign for school kids.

Me? I’m cooking for 80 or so folks at the Order of the Arrow Ordeal weekend near Bigfork, MT. See you Monday.

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