After getting home from a client site in Chicago at 430am today, I had to reschedule this evening’s meeting in Missoula because I had a full day of work to finish before heading that direction. I really felt bad about it, but sometimes the best choice isn’t the easy one. I still head that way in the morning, and then mosey on to Billings for another.
Back when I owned the photography software company, one of the things that challenged us was getting on the same wavelength with photographic artists and getting them to spend some time thinking about the business side of things. Not only so they could afford our software, but so they’d be around the following year.
Some of them were *very* good at this – perhaps better than they were at the art, which is OK because they can always hire someone else to produce the art. Still, it wasn’t unusual to step into a new client’s world and find that they were so focused on the artistic part of the business that we really had to work to ease them into the other side. The “dark side” perhaps
I’m no Lord Vader and I never had to use the Force to get them to understand what we were advising, but we still had to do some education for some folks. Others were already swimming in the business side of things and needed no convincing about the merits of being both an artist AND a businessperson.
The reason I felt so bad about rescheduling was that I was really looking forward to meeting one of the new participants – an artist from the area. She told me today, in so many words, that she was an artist and just knows that she has to spend some time growing the business side of her mind so that she can turn it from a hobby into a business. She’s big steps ahead of many competitors by putting that into gear now, rather than when she has a problem.
Darned good idea, deciding to put some effort into the business, marketing and relate areas. It’s not nearly as much fun being an artist when you have to sling burgers to fund your art. To many artists, the only thing better than the joy of creating your art is having someone recognize the value of it by cracking open their wallet and purchasing it from you. Being able to feed the bulldog while you are creating your next masterpiece is a serious accomplishment that feels great.