A New Orleans-based pizza chain using Twitter-only specials to attract new customers in real-time?
You might guess that it’d never work.
Twitter’s just a toy that people use to share what they had for lunch.
More accurately, Twitter offers a way for a pizza restaurant to give people a reason to visit their place to eat lunch.
Result: 15% of sales resulted from the Twitter-only campaign.
FIFTEEN percent of daily sales from a zero-cost promotion.
How creative can you be?