Business owners spend enormous sums of money and devote the majority of their time and attention to getting new customers. While doing that, they often spend much less and give much less attention to keeping those customers…..by keeping those customers interested in them.

"This thing really works, I'm getting 2 or 3 calls a week from my newsletter. In addition, someone called today and asked to buy a subscription." Tom McGree, Payne Financial Group, Inc.

But don’t forget: everyday other business owners are spending enormous sums of money and devoting their time and attention to making your customers theirs!

Your business and business’ marketing is WOEFULLY INCOMPLETE without a strategy to keep your customers interested….to stave off competitors.

There are five chief reasons to communicate more frequently and regularly with your customers……

• Need for ‘Top Of Consciousness’ position
• Safeguard your customers from “poaching”  by competitors
• Demonstrate appreciation
• Stimulate referrals
• Directly stimulate reoccurring business

Common, big mistake:  “My customers know who I am, what I do, and where I am. They’ll call me or come in when they need me.”

This premise ignores the busy-ness of today’s life, the aggressiveness of competition, the lack of customer loyalty as a norm.  Hard as it may be for a business owner to believe, the number one reason given by consumers NOT returning to a business is: “I just didn’t think about them.”

It’s been proven that simply by frequently reminding customers of your existence, you AUTOMATICALLY  increase business….increase customer value. Why? How?

• Reducing spreading patronage around”
• Cross-selling different products/services you think they know about
• Strengthening Relationship = obligation = loyalty
• Countering competitors’ seductive messages and offers

How can your customer be lured away, to spend part or all of the dollars you should have gotten with your competition?

• The competitor is there when you aren't
• Time passes without contact from you
• A feeling on the customer’s part that you don't care about them*

* In numerous surveys and research studies, THE NUMBER ONE REASON given by customers for switching vendors or trying new and different vendors is: PERCEIVED INDIFFERENCE toward them by the merchant!

“Friendly communication that is NOT all about asking the customer to buy is the way you can frequently and regularly DEMONSTRATE that you appreciate your customers.

• You know this: there is no better customer than one referred by a happy customer
• Referrals are the result of Word Of Mouth Advertising
• Word Of Mouth Advertising is the result of Top Of Consciousness
• Top Of Consciousness requires frequent, regular communication, to remind of your existence, stimulate interest, and demonstrate appreciation

1. Need for Top Of Consciousness position
2. Safeguard your customers from poaching by competitors
3. Demonstrate appreciation
4. Stimulate referrals
5. Directly stimulate reoccurring business

Why a “friendly” customer newsletter is THE BEST WAY to accomplish frequent, regular communication that reminds of your existence, cross-sells goods and services, stimulates referrals and demonstrates appreciation.

• It's NOT just another sales solicitation
• It appears as a PUBLICATION, not junk mail”
  …so it's a WELCOME GUEST when it arrives (NOT an annoying pest)
• With the right‘Reader's Digest-like format, it's FUN and INTERESTING
• People APPRECIATE receiving it (they'll say thank you!”)
• The MONTHLY FREQUENCY mimics real publications, imposing good discipline on you

Based on nearly 30 Years research, testing and use of different formats and content mixes, Dan Kennedy has been teaching business owners to use a unique type of customer newsletter that is exceptionally effective. That formula is followed to the letter with your newsletter.

Its key ingredients are:

• Fun Facts and Trivia
• Health Tips And News
• Money Tips
• Quotable Quotes
• Celebrity Related Content
• Self-Improvement Tips (For Consumers) OR:
• Business Success Tips (For Businesspeople)
• Book Reviews
• Good Economic News (to lift consumer confidence)

You can put together your own newsletter incorporating this content OR you can simply let us do it for you!

Every month, I personally prepare a 4-page GOOD NEWS-LETTER (to be sent to consumers at home) and the GOOD BUSINESS NEWS-LETTER (to be sent to businesspeople at the office).

Each issue contains the ideal mix of friendly content….

….PLUS exclusive content from Mark, so you benefit by co-brand association with my popular business, success and self-improvement information, plus you get two open spaces to drop in your content, an offer, a coupon...

This is THE answer to –

• “I don't have time to put out a monthly newsletter
• “I'm not a gifted writer, I can't put together a really good newsletter every month
• “I can't afford to hire a writer and pay for typesetting and layout, which could cost several hundred to a thousand dollars a month

How easy is it to get started?

• Sign up.
• Decide on what to put in your two spots in the newsletter each month, one month in advance.
• Get the newsletter on CD or via e-mail from us.
• Insert your spots. Or have your printer do it for you.
• Give to your printer.
• Mail. (It's a simple self-mailer format.)
• That's it.

HOW MUCH DOES IT COST?
The basic investment is a mere $150.00 a month. Imagine that! A terrific customer newsletter written for you and prepared printer ready for you, all for such a low cost!  (About what a decent secretarial service would charge just to type the four pages!)

Printing, addressing and first class postage should cost you less than $1.00 per customer on your list. That’s less than $12 a year to “touch” each customer in a super-effective way every month!  (TIP: if your customers aren't worth investing a measly $12 each in per year, to keep them interested, to show appreciation to them all year long, you have VERY severe business problems!!!!)

Take the first step today. Fax this form to 877-997-7634 (or 760-280-8483) or give us a call at 866-997-7634 and we'll get the ball rolling for you.

Your Name ___________________________________________

Company ___________________________________________________

Address ____________________________________________________

City-State-Zip _______________________________________________________

Phone__________________ FAX __________________ E-Mail__________________

Information You Want:
(  ) Business to Consumer Format   (  ) Business to Business Format   (  ) Both Formats

P.S. If you invest for an entire year and pay in advance, I'll throw in an extra month FREE.

Invest monthly in your Ready4You Print Newsletter Creation Service:

P.P.S. Business owners.... Don't neglect your email! You can also get our special email newsletter series (4 emails a month) for only $77.00 a month. Take em, customize the "business lingo" to your industry and keep in touch just like we do - at least once a week. There's a REASON why we do so....

It works like this: You get 4 emails a month and can customize them as you wish. It's setup as a Paypal subscription. Only $77 a month keeps 4 emails coming per month as long as you subscribe, and you can cancel anytime. Delivery is via PDF attached to an email.

RESTRICTIONS:
The emails CANNOT be used on a website, blog or article site, or any publication other than your email newsletter. This prevents everyone from having to deal with the Google duplicate content penalty, among other things.

We reserve the right to use the content on our websites, which is why the website restriction is in place.
You must place us on your email list. Your email "shipment" will include the email address to put on your list. If double opt-in is needed, we will opt-in as needed without additional effort on your part.

If you do not wish to comply with these restrictions, please do not purchase this service. You may cancel the service at any time, with no hassle. We even offer an every-other month option in case you are emailing our content as well as your own and simply don't need 4 emails every month.

Click the Subscribe button below to get started with an Ready-For-You email newsletter subscription for your business customers TODAY.

Invest MONTHLY in your Ready4You Email Newsletter Creation Service (You get 4 emails EVERY MONTH):