What happens when your prospects are ready to buy?

A recent national survey indicated that 70% of people who are ready to buy from LOCAL vendors look at the business's website FIRST.

When someone is searching for the products and services you offer, whose site comes up on the search engines? Yours, or your competition’s?

You may have a website because someone told you that you needed one. You may not believe in your site because it doesn’t bring you any business. You certainly wouldn’t be alone.

Hopefully, you wouldn’t have a half page ad in the newspaper that didn’t bring you any business – at least, not for long. You’d fix it. Why would you have a website in the same condition?

Typically there are common reasons why a site doesn’t bring you any business:

• You don’t get any traffic, ie: the site is invisible. People aren’t visiting it.
• The information on the site is not of interest or value to your prospects and clients.
• The site is distracting. It’s like walking into the midway at the county fair, ie: there are so many options to choose from that prospects get distracted by all the bells, whistles and choices.
• The language, layout and psychology of the site don’t motivate prospects to take the next action necessary to get them to purchase.

Rather than look at all four of those things in detail, as our “Rescue My Website Gold” process does, let’s look at the number one issue: Traffic.

Traffic isn’t just a retail storefront challenge; you face it with websites as well.

If no one walks in the door,
it’s awfully hard to sell something to them.

When I say “traffic”, what I really mean is the people coming to your site.

People come to your site for these reasons:

• They found you because your site appears in the search engine results
• They found your site address on your product packaging, or in your ads and other materials that you’ve sent them.
• They found you because your site appears in paid search engine results (like Google AdWords – that column on the right on the Google page)
• They found your site because another site links to yours.

When we look at traffic during the Rescue My Website Gold process, we dig into each of these and as I’ve noted already, the process examines your business and your website in a comprehensive manner.  

How do I find out if I qualify for a service like this?

Do any of these statements describe you?

• You wonder why your website doesn’t bring you more (or any) business.
• You need more business.
• You know other businesses in your niche are getting work from their websites and you aren’t.
• You are looking for ways to improve your business and the results it gets.
• You want some facts about your website, so you can decide what to do next, if anything.

If you didn’t answer yes to at least one of these, then you shouldn’t go any farther on this page.

If, on the other hand, you want some facts to make the next decision about your site, you are interested in getting more business from your website, you need more business, or you are looking for another slight edge, that next thing to improve your business results, then keep on reading.

Everyone moves at different speeds. Are you swift or steady?

Not everyone is ready to jump into our comprehensive Rescue My Website Gold process. Not everyone is ready to face the questions it provokes, or to deal with the raw look at your business that it provides. And of course, everyone moves at different speeds. Some swift, some steady but more slowly.

That’s why I carved off a piece of the Rescue My Website Gold process to create a new service for those who want to find out more before taking the next step: Rescue My Website Bronze.

Rescue My Website Bronze addresses a critical traffic question: Are you invisible - and how does my site compare to the sites of my leading competitors?

Normally, I only offer this service as part of our Rescue My Website Gold process, and to the clients whose websites we work on and host. It’s a part of our premium services for a reason – those businesses have already “raised their hands” and identified themselves as being concerned enough about their business and their website to want it taken care of properly, so it will help take care of them. 

Why is it normally a premium service?
Because I’m not the phone company.

The phone company will sell you phone service, but they don’t really care how or if you use it as long as you keep paying the bill. Imagine buying phone service and not having trained, experienced sales and customer service people to take the calls. Phone service like that isn’t worth much and gets treated like a commodity. Same goes for your website. If you value something, you take care of it.

These clients understand because of the work we’ve done together.

Because of that, they trust that I am genuinely interested in helping them grow their business. I select them as carefully as they select me. The value of these premium services is obvious to you, once you’re “inside”. You see, I don’t want to work with everyone. I work with businesses who want to improve themselves and their results. I don’t try to sell a Mercedes to a 16 year old, first time car buyer.

2 things happened that changed my mind...

• First, since I introduced Rescue My Website Gold, an increasing number of calls and emails keep coming in from people who want a taste before getting the whole meal. They want to “rent the Mercedes for a weekend” before they buy. They aren’t a 16 year old first time car buyer. They can afford it, but they didn’t become successful by investing in everything they can afford. Most importantly, they are interested enough to test drive the Mercedes first.
  
• Second, I’m part of a national network of independent business advisors. We get together on phone conferences a couple of times a month, to help each other do what we do, share ideas, etc. (You should consider the same thing..) Over the last couple of calls, several of them said the same thing to me: “Mark, I understand the value, but can you offer an entry level version for my clients who need to step into this more carefully?”

Because of this feedback,
I'm offering Rescue My Website Bronze on a trial basis.

Rather than starting off with the comprehensive Rescue My Website Gold process, as I noted above, I’ve carved out an important “baby step” of the Gold process that is of use to anyone who cares about the return on investment that their website provides. I call it Rescue My Website Bronze.
So how do we look into and fix the traffic issue? We start with visibility, and that’s what the Bronze process is all about.

What I now call Rescue My Website Bronze has always been the first step in the Gold process. It’s the research and production of reports documenting your site’s position in the major search engines. The research looks for the words and phrases people use when seeking out websites that offer the products and services that you offer. It looks for your site and the sites of your competitors. You’ll receive specific information about where you appear in the search engines and where your competition appears, on a keyword by keyword basis – for each of the 4 leading search engines.

AND it happens every week, like clockwork. Checking this situation once in a while isn't enough. You must keep on top of it on a regular basis to avoid being left behind.

Bronze answers this question: Is your site invisible to your clients? Does it appear in the search engines when prospects looking for the things you offer? Remember, without traffic to your site, the rest of the issues are meaningless.

Next, Bronze looks at WHERE you appear. When I search the web for the products and services you offer, do you appear on the first page or not? What about when I add your county or city name to the search? Are your competitors more visible? For all search words critical to your business, or just some of them? Which ones?

Bronze gives you the information you need to decide whether your site needs more visibility, and how it competes with others who do what you do. It gives you hard facts that you can use to make decisions.

Best of all, you get these reports about your website on a weekly basis. Nothing to remember, no work to do on your end to find out what the story is. Google Analytics isn't enough. You need Rescue My Website Bronze to complement what Analytics gives you.

Start today.

I want in. How do I get started?

Click the Paypal "Subscribe"button and fill in ALL the fields. I'll be in touch soon for additional information. Don't put it off, as I have a limited amount of time for Bronze work, so it's first come, first served.

Worried? Don't be. If you aren't happy with the quality of the reports we provide, just cancel the subscription and I'll give your money back, no questions asked. That's right, I GUARANTEE it.

What are you waiting for?

P.S. The investment is trivial, the reward is worth far more. Your first week is only $7. If you don't like what you see, you can easily cancel the service with no risk. If you recognize the value in this information about your business, your monthly subscription is only $79 a month. The information you receive could change your business.

P.P.S. We ran our Bronze analysis and reporting software against the White House website, just for fun. Check out how the White House’s own keywords appear when compared to their “competitors”: the national websites of the Democratic Party (democrats.org), the Republican Party (republicans.org) and the Libertarian Party (lp.org). It’s not just for fun, however, because your report will be formatted the same way. The only difference?  Your website, your keywords, your competitors, your facts.

You can see the results here: Rescue My Website Bronze for WhiteHouse.gov

P.P.P.S. If you decide to invest in Rescue My Website Gold later, after using Bronze, you’ll receive full credit for your investment in Bronze! Or you can avoid the rush and invest in Rescue My Website Gold right now.