Profit is an evil word in many circles these days, but I used it anyway.
Are you the innovation leader in your market?
Think back to your last real innovation. Yes, that one.
Remember that product or service that made customers and prospects flock to your office, store, website, trade show booth or reseller displays?
Once you got to that point, business sure did seem easy, didn’t it?
Think a little farther back. How’d you get there?
Follow the thought process that made you decide to reach out a bit more than normal.
Isn’t it worth being your market’s or even your industry’s thought leader again?
Sure makes those trips to the bank a lot more fun.