Today’s guest post comes from Nicholas Basbanes, who comments on the interesting and creative choice of paper used to print a book.
Little things mean a lot – the article explains it well, but don’t be distracted by it.
Instead, allow it to fertilize thoughts like “How can I create a context like this for my products and services?”
If you just think a little, what makes “pretty good” into “amazing”?
What makes people beg to show you this cool thing they have?
Being amazing is what does that. Being inspiring is what does that.