There’s just nothing better than making some grumpy old business obsolete.
This week’s grumpy old business is the Associated Press (AP).
Why? Because they have decided to start charging $2.50 per word when you excerpt their story (even though such excerpts are permitted under Fair Use as long as the excerpt is of reasonable length).
Now, to be sure, if you use the entire story, you should pay for it. You’re being lazy, or you simply like their piece enough that you should license it.
On the other hand, we’re talking about brief excerpts of stories where the original is not only cited, but the reader is invited to go see it in its original location.
Yes, that’s right. They want to charge bloggers for sending viewers to their websites. Anyone with half a brain who is excerpting an article and commenting on it is going to link to the story as a form of proof, not to mention as a courtesy to the reader.
Big, old, crusty media simply doesn’t get it. They are so scared that we don’t need them anymore, when the truth is that the things they do make many people not WANT them anymore.
I can’t remember the last time I watched the national news at 5pm or 6pm or whatever.
Is your business stuck in that old world?
Has your business model changed in the last 5 years?
Has your business model been put out to pasture in the last 5 years?
Some examples to get your attention:
- 5 years ago, iTunes was a joke in a RIAA board room, much less at Best Buy, Amazon and Wal-Mart. Today, it sells more retail music (In any format, on any medium) than any store of any kind.
- 5 years ago, Skype was a joke in an AT&T board room. Today, it’s not unusual to see 11 to 12 million people using it simultaneously. It was valuable enough that eBay bought it for $2.6 Billion. Let me remind you that people who have a $3 billion in spare cash are not the types to just waste it on fast women, fast horses and fast cars.
- 5 years ago, Lifehacker.com didn’t exist. In fact, it wouldn’t exist for 2 more years. Now, it’s in the top 10 most viewed sites on the Internet. In only 3 years.
- 5 years ago, Amazon.com was about to report their second-ever profitable quarter, about $9MM, after 9 years in business. Last quarter (1Q2008), they made $143MM in profit.
- 5 years ago, Wimbledon was something you watched pre-recorded and delayed. Usually you see pieces of all but one or two matches, and someone else chose those matches. Today, you can watch EVERY match on streaming video for $25.
So, with those things under your belt…
- 5 years ago, did you get new clients the same way you do now?
- 5 years ago, did you communicate with clients the same way you do now?
- 5 years ago, what else was the same in your business as it is now?
You decide, item by item, if that’s a good thing. And then do something about it. Some things probably don’t need to change. But everything is worth a look.
If five business-savvy 27 year olds bought your business, what would they rip out and replace? Besides the coffee machine, that is.