Is your store doing the obvious?

OK, I promise not to stay on this bathroom thing for too much longer, but it isn’t just me this time. I harp on it not because it IS obvious. Remember that the easy obvious stuff is what often is forgotten.

Recently, someone on LinkedIn asked what makes you choose a gas station on a trip with your kids.

The last time I looked, there were 70 replies. An overwhelming majority of them mention clean bathrooms and well-lit.

Not a word about the quality, price or brand of the gasoline in all but a small minority of the replies.

Are the bathrooms an obvious issue? Absolutely.

Now think about the restrooms in most of the places that you find on the highway, the ones that make their living off of what might appear to be random stops during someone’s travel.

What’s obvious about your business? Are you doing it?

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