Lessons in Serendipity and consistency

Serendipity. In this case, I’m speaking of the famous New York City restaurant.

For 53 years, it’s been one of THE places to celebrity watch – and get some great food, and of course, chocolate.

You’ve probably seen movies scenes shot there. You may have seen Oprah talking about their to-die-for Frozen Hot Chocolate. You may have read about their $25000 sundae, their response to another NYC restaurant’s $1000 bagel.

When you google “serendipity 3”, here’s what you see. Their restaurant is first on the list.

If you google “serendipity” by itself, it’s still close to the top.

Here’s some info about the $25000 sundae:

NEW YORK (Reuters) – A day after New York City came up with a $1,000 bagel, a local restaurateur unveiled a $25,000 chocolate sundae on Wednesday, setting a Guinness world record for the most expensive dessert.

Stephen Bruce, owner of Serendipity 3, partnered with luxury jeweler Euphoria New York to create the “Frrozen Haute Chocolate,” a blend of 28 cocoas, including 14 of the most expensive and exotic from around the globe.

The dessert, spelled with two Rs, is infused with 5 grams (0.2 ounces) of edible 23-karat gold and served in a goblet lined with edible gold. At the base of the goblet is an 18-karat gold bracelet with 1 carat of white diamonds.

The sundae is topped with whipped cream covered with more gold and a side of La Madeline au Truffle from Knipschildt Chocolatier, which sells for $2,600 a pound.

It is eaten with a gold spoon decorated with white and chocolate-colored diamonds, which can also be taken home.

Serendipity scored a big pile of nationwide buzz / PR from this brilliantly conceived event and “menu item” and in fact, I was in the process of writing to you about this, when something happened.

ALL of that buzz / PR was COMPLETELY WASTED because they didn’t cross the T’s and dot the I’s.

Just a few days after receiving all of this great PR and press mention nationwide, they got a little more publicity:

Look what happens when you Google “serendipity 3” now… (the highlight is mine, note the irony of the highlighted text).

Their website now looks like this:

No matter how successful you are. No matter how good you were yesterday. No matter how much smarter you are than your competition…

None of that matters if you royally screw up today, even if you’ve done it all right for 53 years.

Constant improvement. Constant attention to detail. Never let up.