I had to stop in at Wells Fargo over lunch.
Among other things, I cashed a check. They require that you give them your driver’s license or other photo ID so that they have some vague idea that you are who you are.
When I got my receipt, license etc back, instead of the normal “Have a nice weekend” or something else that makes you think they say the same thing to everyone, I got a far more personal farewell.
Have a nice weekend – and enjoy your birthday next week.
Now how hard was that? Didn’t cost a thing.
Is your staff paying attention to the little details?