|photo credit: xiaming|
Yesterday, we talked about making it easier for your clients to do – whatever it is that you make them do, hopefully not making them do it at all.
But what about making it easier to do the things that you can’t eliminate? One example is making it easier to reorder from you. You already know what your clients buy, right?
What do you do to remind them it’s time to refill, replenish and reorder? Since you know what they ordered, it should be easy for you to do this.
How do you know? It’s in your order database, point of sale (POS) system or online store order history.
You know how long it has been since they’ve visited your store or ordered online.
Is that number of days getting close? Shouldn’t you send them something (or call) to make it easy to order?
Has that number of days already passed? Shouldn’t you be contacting them to make sure all is well and that they haven’t run out of whatever they buy from you?
Do you have a system in place to get regular reorders pre-authorized by your clients? Makes life easier for them and more fruitful for you.
If you have automated reorders in place, isn’t it that much harder for a competitor to steal your clients from you? And aren’t your clients that much happier with the way you’ve added a little non-stick Teflon to their day to day lives?