Rory Sutherland asks how a prospect or customer gets to that place in this 16 minute TED video. Sort of.
How does perceived value impact your business and your clientele’s thinking?
How could it?
It’s not about lying or confusing prospective (and existing) customers.
It’s about making it easier to see the value in what you make or do. You have no more important job and that’s what marketing (and positioning) are all about.
If you sell the best *whatever* in the world but know one seems to know about it, does it really matter how good that *whatever* is?
Making it obvious to the customer why they can’t get to sleep that night without getting their hands on a package of that thing (or service) that you sell. Holy cow, I gotta have that.
Think about it over a bowl of Diamond Shreddies. I suggest the combo pack…