“What value are we going to provide customers that no one else does?”

Today’s guest post is a story about Honda that comes from MSN reporter Lawrence Ulrich.

The source of that quote that I’ve used as title of the post?

It’s a quote from Dan Bonawitz, HondaĆ¢??s vice-president of corporate planning. When short-sighted Honda store owners clamored for a 8 cylinder pickup, Honda corporate responded with that question.

It’s a good question to ask yourself.

“What value are we going to provide customers that no one else does?”

There’s no market leadership in “Me too”, even though you see it in the automobile business year in and year out. “Me too” has never been Honda’s style. As a result, this isn’t the first time that Honda has been in this position, though it is a bit more obvious this time.

Are you part of the herd, or are you leading the herd?