Take a look at this image and the demographics represented: http://www.bluegrassreport.org/ChurchBodies.gif
Sure, some of it is obvious. LDS (Mormon) folks dominate Utah. But it’s bigger than that if you look closely, strategically.
You might find some surprising information there about your area. It might even suggest to you that your market is different than you think, or that your might be able to make a change or two that will bump your business success a bit.
Or it might suggest you need to better segment your mailings and make very specific changes in some zip codes.
There’s a lot of info here for the retailer, service business owner, restauranteur or internet store owner who is paying close attention and depends on the slight edge to get ahead vs. their competition.
What changes does it suggest to you for your business?