Monkey See, Monkey Don’t?

Do you watch other business owners or mentors use techniques, technologies, strategies or tactics successfully – and then not try them in your business?

This isn’t just the domain of new, first time business owners who might be leery of trying something else, much less being swamped enough as it is.

Not long ago, I was sitting in a room with about 250 very successful business owners. Most of them had purchased the right to attend the seminar during a phone seminar or webinar.

While discussing entrepreneurs’ tendency not to stretch themselves (in particular regarding their sales/marketing), one of the speakers asked this question: “Everyone here bought access to this seminar during a phone seminar or webinar, so you know this selling mechanism works. Given that, how many of you use these types of seminars to sell your products?

No more than 20% of the people in the room raised their hand.

Remember, these are not new business owners. Most of them are running seven figure businesses. Yet most of them were not modeling the successful strategies that were working right in front of them – and in this case, strategies that had worked to sell them something.

What’s working right in front of you that you aren’t using?

 

One thought on “Monkey See, Monkey Don’t?”

  1. That is an excellent point about webinar marketing. It all started with geeks selling info-products, but has been adopted by many businesses successfully. The only challenge with that is having a list substantial enough to draw a webinar audience. For businesses with a customer/prospect email list, this would be an excellent way to announce a new service or product line. Great thought-provoking post, Mark.

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