Note the sign at the end of the video: “Ves como te gusta la opera?”, which translated roughly meansÂ “See how you like opera?”
Point being – how many of those shoppers had ever been to the opera? And how many *more* will consider it after that performance?
Brilliant, guerrilla marketing. Just flippin’ brilliant.
Before you think “I could never do that”…start planning how you could turn your business into performance art, some how, some way.
When the stream in your backyard doesn’t have any fish, fish where the fish are.