One obvious opportunity for Presidential candidates is to utilize the existing text messaging and voice broadcast capabilities available to anyone marketing their own products. Here’s a comparison of how the candidates use these tools.
Mitt Romney : Offers news updates via text message. Also offers a personalized voice broadcast system (web-based) where you can send a message of your choice, by phone, from you to a friend or relative.
Barack Obama : Offers news updates via text message, as well as ringtones and screen backgrounds. Issue specific text message subscriptions are also available.
Hillary Clinton : No mobile support that I could find without joining her team.
Ron Paul : Has an iphone area in his Web 2.0 social networking area, but it serves as a menu, not a means of mobile support across platforms. I didn’t find any other form of mobile support.
John McCain : No mobile support that I could find without joining his team.