The Cure for “The Culture of Cant”

[audio:http://www.rescuemarketing.com/podcast/pollyannaprinciples.mp3]
Droopy dog

It’s not unusual for small business owners to be involved in community organizations, so in that spirit I have something a little different from our every day discussion here – yet still completely applicable to your business – no matter what that business does.

Rather than Friday’s normal Hotseat Radio show, today I had the pleasure of interviewing Hildy Gottlieb, long time friend and author of the newly released book “The Pollyanna Principles“.

Hildy is a nationally-recognized consultant and President of the Community-Driven Institute in Tucson AZ, and has been called “the most innovative and practical thinker in our sector”.

That sector is what folks in Hildy’s business call “non-profit organizations” – which unfortunately describes exactly what those organizations are NOT.

One of Hildy’s missions is to change the mindset inside these organizations is to encourage them to call themselves “Community Benefit Organizations”, which describes what they are and do. The result of that subconsciously takes the “Droopy dog” attitude out of the picture.

You may feel that this is outside of the normal bounds of BIP, but in fact, it strikes at the core of it: business fundamentals, attitude and a number of the other things we talk about here on a regular basis.

You need to run it like a business

No doubt you’ve heard people say “non-profits need to run like a business” – and in fact we examine the pros and cons of that assertion, why it’s true, false and doesn’t necessarily mean what you might think.

After listening to my conversation with Hildy, I’m hoping you’ll grab a copy or 3 of her new book and provide them to the orgs that you support and believe in.

No matter what you do to encourage (convince, coerce, etc – you make the call) your favorite board member to read The Pollyanna Principles, the ultimate goal must be to make it happen. Hildy has created a great piece that organizations can use for motivation, strategy and like it or not, to arrive at the real long-term, more than a calendar quarter away, community-changing vision and a roadmap to get there.

Profit is evil? Horse Hockey.

The temptation by some in these organizations might be to ignore the great business books and their strategies, simply because they are supposedly all in the name of profit and thus not applicable to the charitable organization.

The fact of the matter is that neither assertion is true.

Still, if you prefer to stick to strategic books about the charitable sector rather than crossing over that supposedly evil profit line, then The Pollyanna Principles will be right up your alley because it was written just for you – because it’s all business. Your business.

Buy The Pollyanna Principles here

Please accept my apologies for the audio quality. We had some volume dropouts, an odd hum here and there, as well as some cool coffee shop environmental noise as I spoke with Hildy from a coffee shop in Missoula (Break Espresso, if you’re taking notes). Hildy and I have what appears to be several sessions left before we are “done” discussing her book, so I will make sure we have better infrastructure in place for those sessions.