I just about dropped it today.
The mail, that is.
I got a birthday postcard from one of my local hardware stores today, Cardinal True Value (those who get it, get mentioned by name).
OK, it was coded as a carrier route sort and it was barely personalized but they DID MAKE THE EFFORT.
It’s not the same as a hand written one, but they are trying. They even included an offer, a comparison (did you get a birthday card from any OTHER home store?) and a DEADLINE!
Scary. Better be careful, there might actually be some marketing going on before you know it.
Now….ARE YOU DOING THIS? If not, why the heck not? Are you nuts?