Ken Blanchard’s Raving Fans prompts you to ask yourself: “How can I afford not to offer amazing service that no one else offers?”
Some might typically ask, “Why would I do <whatever>, when no one else is?” Earl Nightingale has a great answer to that, but we’ll hit that some other time.
So how can you afford not to offer amazing service that no one else offers? That’s the question that Raving Fans prompts you to dig into, and offers 3 strategies for getting there:
- Decide What You Want
- Discover what the customer wants
- Deliver Plus One.
I wont give the details away, you have to work a little by reading the book:)
Really though, the most important thing this book does is make you ask yourself what else you can do to make doing business with you a simply amazing, and ADDICTING experience so that you won’t want to go anyplace else.
A quick read that shouldn’t be dismissed. There’s some real value here, IF you take some action and use it.