Referral of a Lifetime – Tim Templeton
130 pages of pure gold for the burned-out cold caller who is struggling for business, perhaps not sure that they are doing what they enjoy and last but not least – broke. As with many things I read, it is a great reminder that you should be sending your printed newsletter to every business acquaintance (at least) that you have, even if they have no need for your services. If you don’t have a staff, or your staff is busy doing more important work, you may wish to check out our Ready4You newsletter service (link to page). You really shouldn’t be doing this yourself. I don’t.
A handful or 2 of dogears, with the best being something that far too many people do. Page 48, Paul talks about “letting business happen to him”. That speaks to the newsletter nagging I do, the reminders to do lead generation vs the failed only-works-in-the-movies “if we build it, they will come” strategy that is the primary cause of the Going Out Of Business signs we all see with too much regularity.
DO NOT make the mistake of thinking that this sort of thing is only for people in car sales, realtors and mortgage brokers. It’s for ANYBODY.