That product line. I mean.
It’s hiding in your community, right inside your business.
I’m talking about the product or service that you sell locally.
The same one that you can probably sell online (or elsewhere) and become known as a regional, national or global specialist with, rather than limiting yourself to local business and possibly constraining yourself to the local economy – good or bad.
What about the box?
You might think you do things that can’t be sold outside of your neighborhood.
In some cases, you might be right.
But have you really honestly looked?
Think of reasons why people/businesses elsewhere might need what you do rather than focusing on the reasons why it won’t work, why it’ll be a hassle (sales are a hassle? Hmmm) and why others will think you’re nuts (remembering that they probably thought you were nuts for starting your own business).
You might have to repackage something or deliver it in a vastly different form, but who cares?
I can guarantee you one thing….your deposit slip doesn’t.