Sand gets in everything

Relaxing in Maldives
Creative Commons License photo credit: nattu

Twenty-three years ago, I sold a now-kinda-embarrassing piece of software to someone and started a relationship that continues to this day.

Two weeks ago, I found out that one of the biggest problems facing the client at that time was…. SAND in the keyboard.

No matter how much you know about a customer…there’s always something lurking back there that can help you understand, if only you find a way to get to it.

How well do you know your clientele?

One thought on “Sand gets in everything”

  1. Great post! I agree that business is personal. When you want to become successful in your business you should put your heart and soul in doing it. Love this article, short yet effective.

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