Twenty-three years ago, I sold a now-kinda-embarrassing piece of software to someone and started a relationship that continues to this day.
Two weeks ago, I found out that one of the biggest problems facing the client at that time was…. SAND in the keyboard.
No matter how much you know about a customer…there’s always something lurking back there that can help you understand, if only you find a way to get to it.
How well do you know your clientele?