You’ve probably heard the saying “No rest for the wicked” (or weary). Weary might be a better choice in this case.
Should you be scared like the author suggests that Microsoft perhaps should be?
Microsoft, like many successful companies large and small, has reinvented itself before. It’ll probably have to do it again, and perhaps so will Google. I’m not here to help them though.
If Amazon starts selling online to your market and does so with better prices and free shipping – do you just roll over?
I don’t think so, but that’s your choice.
One thing to keep in mind – Never forget what business you’re really in.
If it’s a business in a market that is easily transformed into a commodity, transform how you deliver value. Deliver it to additional markets.
Think a little…
Scared is the wrong word, don’t you think?