Scoble learns what Kennedy’s been telling us for years

That is, Design matters, but not nearly as much as you’d think IF your content is strong.

Don’t get me wrong, it’s not a slam on Robert, it just is.

What is “it”?

Content, but not just *any* content. Relevant content.

If you have it, the rest is a bonus. If you don’t, the rest is lipstick on a pig (hey, I promise this is a swine flu free blog).

Read more about Scoble’s design discoveries after he “VGA’d” his blog in today’s guest post.