X-Ray glasses and other fundamental secret weapons

When I’m working with people, it’s not unusual to get a fair number of questions from people asking me about tools, techniques and ‘where I got or learned about <whatever>’.

5 things/people jump out at me, in no particular order:

Mindmapping (I use MindManager from MindJet.)
Great for organizing a wide range of seemingly unrelated information, and more importantly, for brainstorming during the design phases of a project.

I listen to Jim Rohn’s advice.
Don’t be fooled by the “Man, he’s old. He could be John McCain’s brother” thing. Rohn calls himself “America’s Business Philosopher” (and he is), and is in the same league with Zig Ziglar. It’s not just about business or sales with Jim. It’s about all aspects of your life, including your business. His One Year plan is a great framework for getting your act together, 360 degrees-wise.

I listen to Dan Kennedy’s advice.
Absorbing Dan’s stuff is like getting a pair of X-Ray Business Goggles. So much of the crap that you’ve been taught, or that you might have learned the wrong way, gets fixed with a pair of Planet Dan X-Ray glasses. I know, sounds kinda stupid, maybe even pegs your hype-o-meter. When it comes to direct mail, direct response marketing, strategic thinking and seeing what others aren’t seeing, Dan has a unique way of getting inside your head.

I listen to KenMcCarthy’s advice. 
Who listens to an older (than me<g>) balding guy about business on the internet? I do. Success leaves clues, as Dan says. If you are a newbie at doing business on the internet (Its ok if you are) and don’t know the techno stuff – Ken’s Smart Beginners program is really well done. No assumptions about what you do and don’t know. Even if you don’t want to be the geek, Smart Beginners teaches you enough to be coherent when you to go get help from a contract programmer or webmaster. Few people can pull off a “101” class, but Ken does. If you’re more advanced, there’s plenty more. Ever heard of Yanik Silver or Perry Marshall? Both of them started off as Ken’s students, and those are just 2 examples.

The School of Hard Knocks.
Master’s degree, working on my Doctorate 🙂 The prior 2 links have made that road substantially shorter, but you still have to take it to some extent. Don’t take the long road, it’s got ruts.

How this might apply to you
One thought about the names I noted above. Jim, Dan and Ken are a powerful combination, and yeah, they aren’t 20 something. Don’t underestimate them. Jim’s an older guy. Dan’s style isn’t for everyone. Ken’s a bit soft spoken. 20-somethings may not be able to relate to Jim – though I think that’s a pre-conceived blindness issue. Dan can come off as a bit abrasive or edgy or something. Ken is so soft-spoken and so different than most “internet experts” that some might dismiss him. That’d be a mistake.

Your names might be different and that’s ok. Finding the ones that make sense for you is what is important,  but not as important as implementing instead of sitting around on your hands fretting about “What if”.