Seth agrees that “Business is Personal”

Pleased to see a short piece on Seth Godin’s blog this morning noting that business should be done with those who take it personally.

Your customers certainly view it that way.

The “it’s just business” thing is a Trump-ism that I don’t even believe The Donald truly stands behind, based on his behavior and that of his company.

Question is, do you? And how exactly does your business exhibit this personal touch?