How do you allow your customers to show their appreciation for friends, clients, family members or someone in the community who did something helpful?
For example, there’s this cool retired lady in my town who runs the Chamber of Commerce. Everyone calls her “the Chamber Mom”. I think you can visualize the nurturing role she plays for our Chamber just from that description.
You could show appreciation for her hard work or (for someone like her) by giving her lunch for two at a local restaurant, or even coffee for 2 at a local coffee shop.
So…exactly how easy is it for your customers to do just that?
Do you have a lunch for two gift card ready to sell, with no frustrating wait for swiping the card, adding value to it and so on? IE: an impulse buy when someone is thinking of someone they’d like to show appreciation for.
You’ve seen these before. Big retail uses them. Even phone cards come in “sizes”.
And why exactly haven’t you taken the gift (ie: the idea) these businesses have given you and turned it into your own?
I don’t know either.