I received these questions in an email from Tony Robbins last year.
The premise was to ask if you could answer these questions without doing a bunch of research, much less if you could answer them at all.
- How many visitors come to your website per month?
- How many of those turn into sales?
- How many emails are you collecting per month through your website?
- How long has the site been up?
- How many emails are in your database that have been collected through your website?
- What are you doing to follow up with visitors and close sales?
Seems to me they’re as important now as they were in 1995, much less last year.
A lot of businesses pay attention to #1. Many pay attention to #2.
Number 3 and 5 get plenty of attention from some, not so much from others.
The Big One
Number 6 is the one that I see the least effort on across the board.
Are you assuming they’ll come back? Are you doing something to get them to come back? Are you doing something to keep them as a customer over the long term?
So many questions…
Rather than being overwhelmed by it all, deal with the lack of an answer one at a time – particularly if it requires work.
Having one answer is much better than having none.