Shredding mad pow in my driveway

So far it’s been an incredible year for snow in the Northwest.

Two feet in the Washington DC area is a Snowpocalypse?

That’s nothing.

We have 8 feet of fresh pow* in Montana, Utah, Wyoming and Colorado. It’s so deep, we’re carving mad turns in our driveways and carrying avalanche beacons when we go out to get the mail.

Come out and join us and ski and ride your brains out!

Oh wait. Maybe not that much snow, but come on out anyhow.

Which truth is real?

As with other markets where misinformation can lead a customer astray, the internet has a way of finding the truth, even about mad pow*.

When skiers and snowboarders hop off the lift expecting to find the foot of fresh powder mentioned in the snow report and instead, find a couple inches of popcorn**, it doesn’t excite them.

When skiers and snowboard riders find a few feet of waist-deep powdery goodness, they can now use their cell phones to report snow conditions via Facebook, Twitter and this killer skier/snowboarder snow report app.

This app has forced resorts to come clean on their snow reports.

Thing is, it isn’t just snow conditions that are available in (close to) real-time from a source that’s cutting turns in it right now. Whatever you do, there is likely an enthusiast community talking about it

Whether we’re talking about stream flows, fish and wildlife migration, trail conditions, road conditions, whiter whites and brighter brights, parking availability, meal quality, service quality and more…it’s out there on the net for the savvy customer who wants to check you out before buying.

Help them find it – and don’t claim to be shredding pow in your driveway unless you really are

* Translation: Fresh, deep, powdery snow, often blamed for high levels of absenteeism at work and/or school.

** Translation: smallish, hard popcorn-looking snow that looks like that stuff sprayed on ceilings in office buildings and homes. Not really what you want to ski/ride on, but still better than a good day at work.

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