25 (or 6) to 54 is not a song from Chicago (that’s 25 or 6 to 4, video above).
People aged 25 (or 26) to 54 make up…
- SIXTY-TWO percent of all social media use.
- FIFTY THREE percent of Facebook users (687 million as of June 2011)
- SEVENTY-FOUR percent of Twitter users.
We’re talking about a ton of people who have jobs, families, purchasing power, retirement plans, homes, cars and P&L responsibilities.
In other words – they might not be who you assumed they were. Many of them are potential customers who need and/or want what you create.
The typical social network user is 37 years old. Not a 13-15 year old who hasn’t yet gotten their license.
59% of people from ages 16 to 32 get their news online (is *that* demographic important to you?)
Are you taking social media interaction seriously from a strategic point of view? Are your competitors?
Graphic source: http://news.community102.com/how-different-age-groups-interact-online For the sources of these numbers, see the links at the bottom of the graphic. They’re readable when the graphic is viewed full-size (click the image).