Today’s guest post from Todd Defren over at PRSquared takes the conversation we’ve had about CRMs to the next level (remember the Mackay 66 that no one thought they needed in their CRM?)
Does your CRM /customer account management software or customer service software include contact fields for a Twitter ID, a Facebook URL or (isn’t it a little late for this…) an email account?
Be thinking about it. Be doing something about it.
And when you read Todd’s comments about integrating social media into your customer service infrastructure, be sure to check out that comment at the bottom from C.C.
That’s really what this is all about.