What do a Nebraska farmer and Paypal Australia have in common?

For one, both are using various forms of social media to expand their business, find new customers and communicate with existing ones.

In some cases, they might never have communicated directly with the customer who way down the commerce chain actually consumes their product. Now, they can and do – even while settled into a tractor seat in their Nebraska croplands.

Meanwhile, a programmer acquaintance in Australia recently talked about how social media connected him and a global corporation, making him feel like more than just a number and engaging him to develop software using their payment systems.

What would reaching out would do for your business?

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