Yes, I’m talking about social media.
The key part of that sentence is not website or social media. It’s “connecting people to the Catholic church”.
It’s another media and they’re doing more than dipping a toe into it.
Despite having all these “stores” (ie: churches) that “sell” the Catholic faith, they felt that it was worth the investment to create a Facebook application, an iPhone application, a Catholic-specific Wiki and a YouTube channel.
Communication – maintaining a connection with your clientele – is what social media is all about.
Silence is what sends customers somewhere else. Not knowing what’s new in your business and why they should know about it is what makes customers fall asleep.
Do you really want your customers hearing about that great new thing from your competitor?
Meanwhile back at the ranch, there YOU are. What will you do next? Who will know about it?